New Year, New ...

The Calendar Effect, Why it Works and How to beat it

As the year winds down into the new year and I sit down to write my final issue of 2023, I begin to notice productivity everywhere taking a nosedive.

Response times are slow, gyms are empty and a million different social invites stack up from people you talk to once in six months.

Welcome to the holiday season.

There’s one particular part of the New Year that has always fascinated me however, and I decided to look into it this week (and offer solutions).

“New Year, New …”, I don’t even want to finish that sentence, it’s that overused.

‘New Years Resolutions’, the mirage of self-improvement motivation caused by the perfect storm of social media, fireworks and most of all … The Calendar Effect.

So what exactly is this annual flux of inspiration and languishing tied to the calendar?

The Calendar Effect is the decline in motivation, focus, and achievement towards year-end which continue well into the new year.

In December, the anticipation of a relaxing holiday season full of cheer and festivities causes our ambivalence towards work to spike.

Who wants to sweat deadlines when colourful celebrations abound? Our brains subconsciously ease off the gas pedal knowing fun awaits.

Come January, we suddenly switch gears into reflection mode taking stock of annual goals.

Seeing unfinished aspirations evokes a psychological reaction ranging from regret to self-loathing.

The good cheer of holidays gone, grim reality reappears - bills pile up, emails flood back and the year tallies our shortcomings.

The calendar effect has an added layer - we burden New Year's Day with unrealistic expectations of redemption.

As if by magic, the turn of the year will reinvent our flawed selves replete with resolution-fuelled rigour to finally attain our goals.

When January 2nd arrives no different than December 31st, mood plummets.

By highlighting patterns in the calendar effect, I hope to help you better understand your own behavioural shifts.

More practically, in upcoming sections, I’ll offer science-backed ways to actually help you this New Years by bypassing this phenomenon and sustaining consistency.

The key lies in releasing unhealthy associations, rigidity, and negativity with dates.

Our motivation waxes and wanes -progress ebbs and flows. Decoupling achievements from deadlines brings steadier long-term gains.

The reasons behind the nefarious calendar effect are fascinating and offer psychological insight.

Firstly, the frenetic holiday season builds overwhelming anticipation of joyous festivities, making work feel like an annoying obstacle.

The momentum we had going all year suddenly halts as our minds switch into relaxation mode, yearning to recharge and celebrate guilt-free.

Our brains effectively give ourselves permission to slack off subconsciously knowing a plethora of lavish meals, enchanting events and cheerful gatherings awaits us like an oasis after a long work marathon.

We may still drag ourselves to finish tasks but there is no avoiding the endorphin rush painting idyllic fantasies of fun, lowering productivity.

After that feeding frenzy of food and family, overindulgent gifts and gooey nostalgia, January triggers sobering reflection.

We are forced to confront whatever unmet goals and dashed dreams from the previous year still haunt our inboxes and consciences.

The stark reality of unresolved responsibilities rams back in with renewed disappointment and stress.

As ambitious aspirations from last year spill over to nag us, we desperately try whipping ourselves back into shape to start strong in January. But simmering self-doubt often torpedoes progress.

A dip in confidence, motivation and energy shows up concretely as poor time management, procrastination and inability to get into rhythms. The calendar effect alters human behaviour down to sleep schedules with the circadian rhythm thrown off its usual cycle without regrets.

In essence, rampant overcompensation gives way to deflated underachievement when festive anticipation is followed by harsh post-holiday hangovers.

The cycle repeats as we lay the shortcomings of the previous year mostly at our own feet while launching overzealous New Year's resolutions.

However, by identifying the psychological undercurrents behind these ups and downs in momentum, we can intervene earlier.

The calendar effect also owes greatly to the arbitrary associations and meaning we subconsciously attach to the turning of the year.

Come New Year’s eve, we burden the dawn of a fresh year with unreasonable expectations of personal transformation, as if the previous year's struggles will magically fix themselves at the strike of midnight on January 1st.

In reality, the underlying roots of our discontentment are unlikely to radically change with the calendar. Yet we fool ourselves into investing heightened hopes into New Year's Day almost like it were a mystical reset button to erase past frustration.

When our faulty assumptions inevitably collide with reality, deep disappointment bruises our spirits. We start questioning our worth when 12:01 am on January 1st looks awfully similar to December 31st at 11:59 pm yet now the burden of expectations weighs heavier.

This sense of a new year representing a redemption song heightens when we scroll social media and read ambitious resolutions from cheerful peers looking to turn over new leaves. The onslaught of impressive goals warps perspective - why can't we just wake up bright-eyed and bushy-tailed on Day 1 ready to transform ourselves into the idealised images we covet?

But meaningful change seldom happens overnight. The seeds we sow today may reap harvest months or years later. So when unrealistic expectations of instantaneous revolution crash in January, our frustration has roots in denying human limitation. Progress demands incremental effort, not flashy kick starts.

Furthermore, the modern phenomenon of watching peers boast ambitious resolutions on social media only demoralises us into spirals of destructive self-criticism instead of constructive self-care when progress stalls.

As we scroll feeds full of people virtue signalling grand life plans and fresh starts, it subconsciously erodes our own confidence when we fall short of similar feats. Rather than acknowledging reality, we double down questioning our worth and abilities.

When passionate pronouncements of personal development goals litter our screens come January, it inadvertently derails our own journeys by warping perspective. We forget even the over sharers on social media experience setbacks and dark days beneath the highlight reels.

Comparing our candid behind-the-scenes struggles to the polished portrayed ideals on apps breeds jealousy and despair. Over time, this erodes self-esteem and motivation to persevere.

Of course, the display of aspirations can also inspire in healthy doses. But consumption should empower not intimidate our growth.

As we become more mindful of how social media imagery impacts our head space, we can mitigate demoralisation. The antidote lies in celebrating gradual progress detached from others’ proclaimed timelines. Focus on the footholds ahead on your mountain, not gazing enviously at neighbours’ peaks.

The Good News: How to Beat the Calendar Effect

While the calendar effect is a formidable foe to consistency, the good news is we can counter it through shifting perspective and implementing some helpful habits.

Here are proven techniques to overcome the motivation roller coaster:

  1. Set ongoing systems, not rigid year-end goals - Sustainable change happens gradually through regular routines, not landmark occasions.

  2. Celebrate small wins frequently - Applaud incremental progress to enjoy the journey beyond fixed destination addiction.

  3. Limit social media usage - Avoid unhealthy comparison with others' curated accomplishments.

  4. Seek intrinsic motivation - Find innate joy and purpose in your efforts beyond just extrinsic outcomes.

Additionally, adopting a "growth mindset" as professor and researcher Carol Dweck coined helps reinforce persistence. Her decades of work show that viewing intelligence and abilities as flexible, not fixed, is key to continuous improvement.

When we believe we can incrementally develop our aptitudes through effort and learning from setbacks, it fuels motivation and resilience.

On the other hand, a "fixed mindset" assumes our capacities stay static and innate, which cripples our drive to work through obstacles.

Failures become feedback to bolster areas requiring improvement.

So this year, be sure to celebrate your incremental wins while strengthening a growth mindset for the long-haul. The compound effect of these small gains fulfilled through tenacious systems will help manifest your bold visions. Progress flows from process - by taking the pressure off arbitrary finish lines, the path reveals itself one step at a time.

Let everyday be an invitation to improve and enjoy who you are becoming. The calendar losing its power when our sense of growth sheds old constraints

View abilities as flexible, not fixed. Letbacks become feedback to improve.

Finally, reconceptualize time itself. Rather than tying goals to calendar dates which expire, adopt a timestamp approach. Every moment marks a new opportunity to course-correct. A week from now is just as arbitratory as New Year's Day to work on yourself.

Implementing these perspectives and tactics will help bypass the psychological traps that the calendar effect lays for us year after year. The key lies in decoupling consistency from perfectionism.

Keep striving through small sustainable gains compounded over time. Progress unfolds iteratively when we release ourselves from the burden of dates.