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The last few newsletter have been very business-heavy, so today I decided to mix two of my (non-business) passions! History and Men’s fashion.
The Storied History of London's Iconic Savile Row
Nestled amidst the luxury and glamor of Mayfair lies one of London's best kept secrets - a humble cobblestone street called Savile Row. Just a single block long, this inconspicuous lane has been the epicentre of bespoke tailoring for over 200 years.
The Origins
The origins of Savile Row can be traced back to 1846, when an ambitious tailor named Henry Poole opened his first shop at No.32. Having gained experience catering to British officers, Poole offered impeccable fits and quality. Savile Row at the time was conveniently located near aristocratic residences.
As Henry Poole's stunning suits became the talk of the town, more tailors flocked to the street. Soon this compact lane transformed into a one-stop haven for Britain's elites to find the perfect custom-crafted suit.
The Bespoke Process
But what exactly makes Savile Row suits so exceptional? The answer lies in the intensive bespoke technique perfected over generations. For each new client, the tailor first conducts an extensive consultation to understand their shape, posture and style preferences. Precise measurements are noted down to create a paper pattern.
Next comes the cutting - yards of fine fabric sliced with careful attention to detail. The canvassed suit prototype is then hand-stitched, with multiple fittings over weeks to set shape, adjust lengths and refine the smallest of details. For those used to off-the-rack sizes, this custom approach is nothing short of luxury.
Each suit progresses slowly through the crafting process. Skilled tailors meticulously sculpt the garment to conform flawlessly to the client's body. The final suit emerges after 8-12 weeks - an impeccable marriage of comfort and quality.
A Neighbourhood Frozen in Time
Over two centuries have swept by, but Savile Row remains frozen in time. The street still clings devotedly to enduring traditions - bespoke tailoring, discrete façades, three-piece perfection. Though hemlines may rise and lapels narrow, focus rests squarely on legacy.
Many firms on Savile Row today are multi-generational. Sons have taken over from fathers who inherited the business from grandfathers. Expertise passes from one generation to the next, techniques improving marginally but essence unchanged. Apprentices still learn the ropes sitting cross-legged on wooden tables.
There are currently around 25 tailoring establishments on the street. Henry Poole remains in original location, alongside other stalwarts like Gieves & Hawkes, Huntsman & Sons and Anderson & Sheppard. Amongst age-old British institutions, a younger breed infuses contemporary twists.
Yet whether classic or modern, understated or flashy - the bespoke suits of Savile Row share one trait. They are the exquisite end result of hours of painstaking effort - crafted to perfection, sculpted by hand, shaped to the customer.
The Future Ahead
My dear reader, if classic elegance appeals to you, then a visit to this quiet sartorial haven is a must. As modern life accelerates in sync with technology, who knows how long these pockets of heritage can endure?
For now, Savile Row remains, committedly unchanged. To travel down this street is to experience living history. Some say the golden age of bespoke tailoring has passed. But on Savile Row, the future still looks distinctly classy!